MLM success stories are looked at as heroes. Are they really? Or are they just following on the same path you are? What if you knew you are one stage away from total success? From reaching all of your dreams, living the lifestyle and having all the money to do the things that are important in your life?

Last year I learned a valuable lesson in my network marketing career as I learned to surf behind a boat. But before I tell you about my experience, let me tell you where I got my understanding of the learning process. It comes from the “ Conscious Competence ” learning model.

It is not clear who originated the very first ‘conscious competence’ learning model. Various modern authors are named, but sources as old as Confucius and Socrates are cited as possible earliest originators. But the model clearly explains the 4 stages you go through in your business. Not understanding these stages is the fundamental reason for the failure of a lot of training and teaching in the network marketing industry.

Now back to my surfing experience…

Each summer I would go on the lake and watch people surf and do wakeboarding. It looked so easy. I was at the ‘Unconsciously Incompetent ‘ stage (this is the fantasy stage – ‘Oh, I can do this, I’ve done snowboarding, surfing doesn’t look too hard’).

Next thing you know, my brother calls me and says “Stephane, come over I just bought a surf, let’s go try it.” That second stage is called ‘Consciously Incompetent ,’ (This is the reality stage: ‘Oh my God, what have I gotten myself into – this is so much harder than I thought.’).

If you are a visual, watch this short video below, you’ll have a good laugh… or pitty for me

I realized I was in the third stage when I was able to get off the water, go from one side of the wave to the other without too much effort. This is the ‘Consciously Competent ‘ stage (The competence stage: ‘I know what to do, and I am concentrating very hard to use the techniques I know I need to be successful’).

At the end of the summer, we hired a guy named Tim to do a corporate video for our rental business to promote surfing and wakeboarding as an activity we propose at our nautical center. When he got on the board, I immediately realized what it was like to be ‘ Unconsciously Competent ‘(This is the mastery stage: ‘I don’t have to be consciously operating all the time – some of the techniques I have acquired are now part of me, some of my skills are automatic – I can save my conscious energy for the ones I’m still working on developing.’)

Each person getting involved in network marketing will grow through the same four distinct stages in their career. By the time they reach the 4th stage they are leaders with their company and are top income earners. They seem to have a natural talent, a peace of mind and a total sense of control over their destiny.

If they do not grow all the way to the 4th stage they will usually leave the business. They are the ones who say , “Network Marketing Doesn’t Work…”. This is because they tried and failed. They either failed at recruiting people or they recruited a lot of people but none of them actually worked the business. They believe the reason is that none of them were really serious.

Which stage are you currently at?

When a person is in the first stage ‘ Unconsciously Incompetent’ , They are not aware that they have a particular deficiency in the area of building their business. The excitement level is high. They’re on fire! At this level, people think like the following: 

People operating at the Unconsciously Incompetent level are usually driven by excitement. They recruit because their excitement is contagious. The new recruits don’t join for their own reasons but because they fear they’re going to miss something if they don’t. They have not connected their reasons why they would want to do it with the business as the solution to their individual goals. This sets them up to lose interest in the business just as quickly as they got excited.

Within a few weeks, new distributors start to realize that “telling a few people about it” is not the answer. It’s not telling people it’s developing the skills that allow you to select and develop people. At this point, they have reached Consciously Incompetent . Unfortunately, you will see the largest number of people quit at this stage. They realize they’re going to have to work. The person realizes that by improving their skills or abilities, their effectiveness will improve. They must learn how to find their prospect’s reasons why they would be interested before they actually invite them to review information. Otherwise they’re just bugging people with something they never showed an interest for in the first place. They must become someone who is able to learn, implement and then train others. They begin to realize their lack of success could depend on them and they start having thoughts like the following: 

They develop an awareness that drives them to Unconsciously Competent . At this level distributors have an entirely different view of prospecting and recruiting.

Their skills become so practiced that they enter the unconscious parts of the brain – it becomes ’second nature’

Common examples are driving, sports activities, typing, manual dexterity tasks, listening and communicating. It becomes possible for certain skills to be performed while doing something else, for example, talking on the phone while driving.

Distributors operating at this level are now considered to be professional network marketers. They have something very unique in how they conduct their business. They have charisma. For some reason, everyone they recruit comes in and goes to work . Now, the predominant attitude and thoughts are something like:

This is the pinnacle of success in network marketing. If you carefully evaluate the top money earners with any company, you will usually see these traits of character and competence.

Some people are really good at network marketing from the beginning – you feel they are wired for that business. But the reality is they developed their skills elsewhere before coming here. U nfortunately, several of them are so instinctual at their skills that they don’t understand the theory – because they don’t need it – and as such sometimes have more difficulty understanding why others can’t get the same results they get.

Great leaders will be able to look at their unconscious competence from the outside, digging to find and understand the skills, abilities and beliefs that, based on looking at what they do, inform what they do and how they do it. That’s the kind of leader I was so grateful of having as a sponsor.

The conscious competence model explains the process and stages of learning a new skill (for building a successful Network Marketing business or anything else). Once you understand the process of how we learn, you can build your business with peace of mind knowing which stage you’re at and what’s coming up next.

Most people who say ‘no’ to network marketing usually analyze it from the “Consciously Incompetent” level. They think they can’t do it.

But when you look at what they currently do for a living, you realize they were at that same level when they got started. So, someone should not decide on the profession they will do for the rest of their lives based on their competence level in that field but more at what getting in the “Unconsciously Incompetent” level in that field will provide them. If what they get is not in alignment with what they truly want out of life, they should look elsewhere.

Because, in network marketing or in any other career, practice will always lead them to the final stage “Mastery”. If mastering being a truck driver, a secretary, a dentist, a realtor, a carpet cleaner allows you to live your life the way you want, then do it. But if it doesn’t, don’t waste any more time, because time flies and you risk to loose the most important years of your life.

Leave A Reply About This Article. I’d Love To Hear From You!

To your success,

Stephane Page

Popularity: 100% [?]

Have you ever wondered why some people sponsor 8 out of 10 people they talk to while others can’t find a single prospect interested in their offer?

One of the most important skills to master in this business is how to communicate in a way that gets your prospect to immediately want to join your company or buy your product.

Communication happens in different formats. It can be person-to-person, through a video, through a salesletter. But the structure of your presentation is always the same if your goal is to get an excited prospect anxious to buy from you.

Let’s talk about your salescopy here but keep in mind, the format is the same for a video, an audio or a one-on-one presentation.

Your salescopy is your hard working sales person. Without it, you’re not gonna get very far.

It’s very frustrating because I find people who spend more time on their website design, or on driving traffic and they neglect their salescopy because it’s not as fun.

In fact my whole day today is going to be spent on writing a sales letter, and it takes time.

My first draft is not going to be perfect, and it doesn’t HAVE to be. I just need to get it up there and then I’ll start refining it as I get traffic and see the results, I’ll continue to test and tweak, test and tweak, test and tweak.

The bottom line is, you have to put the time into your sales copy because it’s not the images that sell, it’s not your traffic campaign that sells, it’s the salescopy that sells. And if you neglect that, you’re not gonna be successful.

So… I’m gonna walk you through the key components that I need to create in my salescopy, and then after that, I’m going to spend a bunch of time working on my salescopy and then I’m gonna show you what I created.

But I want to show you first of all, all the parts I have to create in my salesletter right away.

So let’s turn our attention to writing.

The first thing to do is to take all the key elements of a salesletter and break them down into three main sections, your beginning section, your middle section and your closing section.

And then you break those sections down into specific tasks.

The reason this so valuable for me as I’m writing salescopy is because if I have to start with a blank page and I gotta write a two, three or five page salesletter from scratch, that can be very frustrating and very time consuming, especially if you haven’t done it before.

But by breaking it down and saying « ok, I need to write a paragraph here about this, this and this », that’s easy for me to do.

And then, after I go through each one of these sections and tie it all together, it’s far less painful than writing it yourself.

So here’s an overview of the structure I use…

First of all, I need to write a attention grabber headline .

Headlines should state your top benefit.

After your first draft, you want to come back and spend some time on it because your headline is your most important element in your webpage because if it’s not good, nobody’s gonna read the rest of your salesletter.

So… make sure you put the time and effort in your headline.

Next is your sub-headline .

What’s the key message you want to put in it?

Your secondary, maybe third most powerful benefit that you want to communicate to your audience needs to be in your sub-headline.

Then you need your salutation . It’s always good to put « From so and so », it adds a personal touch to the salesletter.

You can put the date and the « Dear fellow struggling Network Marketer »

Then you’re gonna jump into the middle section of the salesletter.

First thing of a salescopy is we have to establish the problem .

This is where you connect with them. You talk about the problem they’re having.

Once we’ve established the problem, we then need to build credibility .

You want to position yourself as someone who knows what they’re talking about. Why should people listen to you?

Next thing you want to do is to write some testimonials .

How do you get testimonials?

You can get friends you’ve helped with their specific issues. You can ask them to write a testimonial about them and how you’ve helped them.

Testimonials will help further establish your credibility.

The next task is to write a story .

You want to talk about how you got into this.

Why did you start this website or this project?

I was frustrated, I hated spending a ton of money, my business was not growing as fast as I wanted.

Your story will build more rapport with people and really relate to them through this story that you’re telling. You want to identify with the reader.

At this point you want to say « I know how you feel »

People want to know you’re just like them. People love to listen to stories. They find it much more interesting than just sell, sell, sell.

You’ve all heard the saying « Facts tell, stories sell »

Once I’ve got their attention, I’ve built the credibility, I’ve built the rapport, now I want to go into the solution that I have.

Give them a bit of the sales pitch.

You’re going to introduce the product .

You’re going to talk about all the benefits, all the features and give an overview. You’re not gonna go into all the details but you’ll talk about why it’s so powerful.

Once you’ve gone through that high level overview, you’re then gonna take the next step and go into the finite benefits.

This is where you really want to address the key things that they’re looking for.

You want to have bullets that speak specific to each individual key points.

An easy way to do this is make a list of your features and write a benefit associated with each one of those and turn that into a bulletted list.

Once it’s done, we need now to close .

This is where we transition from the solution to buying the actual product . We tell them the price, we build the value with different bonuses added to the offer.

Before we ask for the order, we need to put a guarantee up .

It can be a guarantee where you can try before you buy or a 90 days guarantee or your money back.

The guarantee is there to take away all the risk where they have nothing to lose.

Finally, once you’ve overcome their objections, you’ve gone into the close, you want to ask for the order . We call the prospect to action.

Go here, click here, do this. If you’re collecting leads you want to fill out a form. If you want them to buy something you want them to go to the order form and place their order.

At the end you’ve got your signature .

All the best, to your success, sincerely. There’s different things you can say here.

If you want you can even put your picture there to make it far more personal and finally your P.S.

Every salesletter needs to end with a P.S. so that when people scan your salesletter they get to the bottom, it restates the benefit and it sends them right back to the top. It basically wraps everything up.

So that is the work you have to do to get your salesletter sell for you 24 hours a day.

For someone who has never done internet marketing before, it’s so much easier to have those bite sized pieces to put in place.

In online world, it’s not possible for you to personally talk to all the people who visit your website and convince them to buy from you.

So, your salescopy is your online salesperson that is going to convert your visitors into paying customers for you. Or at least, it’s going to build so much value that when you talk with your prospect he’ll be ready to buy or join on the spot.

Writing a salescopy is a science. So that’s it, you don’t need to be a pro to write copies, you don’t have to have a natural talent as long as you understand the science.

Here’s a document you can download. It breaks down the exact 15 stages of writing a salescopy and help you craft your masterpiece faster than you thought possible. Click Here To Download The SalesLetter Keynotes.

And if you want to get a copy of my personal site to use for your own company, with proven salescopy, all personalized for you, simply complete the form below:

First Name: E-Mail: Phone:

Popularity: 55% [?]

First off, why should you listen to your upline?

If what they’re doing to prospect works and it works for you too, then do it.

But don’t buy into the idea that you absolutely HAVE to follow their method because it has to be "duplicatable".

The entire business revolves around two activities :

1. Traffic – you want to have as many people as possible to talk to and expose your message to. Wether it’s to expose your products or your business opportunity.
2. Conversion – you have to improve your ability to recruit customers and business builders. Develop your skills to convert a prospect into an interested buyer.

Some people call these two things, marketing and communication. Others say it’s working the numbers and showing the plan.

Whatever method you use, warm market, advertising in newspapers, buying leads, generating your own leads online, etc. you need to improve on those two main activities.

If you improve your ability to generate leads (traffic or marketing) and you improve your closing (conversion or communication), you posess the ability to make fortunes.

Most training offered by top MLM companies and leaders focus on "the system". What they call the system is the tools they use and the steps they take when prospecting.

Where they fail is to teach you the fundamentals behind those tools. Your skills in communicating with your prospect can make a huge difference between sponsoring 1 out of 3 people you talk to or 1 out of 15.

Leaders go crazy when they don’t understand why you are not getting the same results they are getting with the same tools. Their common answer is "talk to more people". Or even worst, "be positive".

The fact of the matter is, talking to more people or reading a positive book will only get you more frustrated.

Soo or later, you’ll need to get effective at what you do.

Improve your marketing and communication skills and any method will work for you.

Stop focusing on the system. Using this specific DVD, sending out that brochure, promoting this website are not skills you learn. They are components of the system.

Of course you want to know what steps to take with each prospect but how you use the tools is the key if you want to play in the big leagues.

Look at the heavy hitters in your company and tell me if they are duplicatable. Most have years of marketing or communication skills.

They are charismatic, they are great communicators, they have developed methods to generate tons of leads or they have a huge network of contacts.

In conclusion, systems are great but they are not going to make you successful unless they help you develop your skills.

Complete The Form Below And
Discover how to create simple lead systems and skills
that bring 20+ leads per day to your business!

First Name: E-Mail: Phone:

Popularity: 24% [?]