Popularity: 56% [?]

Have you ever wondered why some people sponsor 8 out of 10 people they talk to while others can’t find a single prospect interested in their offer?

One of the most important skills to master in this business is how to communicate in a way that gets your prospect to immediately want to join your company or buy your product.

Communication happens in different formats. It can be person-to-person, through a video, through a salesletter. But the structure of your presentation is always the same if your goal is to get an excited prospect anxious to buy from you.

Let’s talk about your salescopy here but keep in mind, the format is the same for a video, an audio or a one-on-one presentation.

Your salescopy is your hard working sales person. Without it, you’re not gonna get very far.

It’s very frustrating because I find people who spend more time on their website design, or on driving traffic and they neglect their salescopy because it’s not as fun.

In fact my whole day today is going to be spent on writing a sales letter, and it takes time.

My first draft is not going to be perfect, and it doesn’t HAVE to be. I just need to get it up there and then I’ll start refining it as I get traffic and see the results, I’ll continue to test and tweak, test and tweak, test and tweak.

The bottom line is, you have to put the time into your sales copy because it’s not the images that sell, it’s not your traffic campaign that sells, it’s the salescopy that sells. And if you neglect that, you’re not gonna be successful.

So… I’m gonna walk you through the key components that I need to create in my salescopy, and then after that, I’m going to spend a bunch of time working on my salescopy and then I’m gonna show you what I created.

But I want to show you first of all, all the parts I have to create in my salesletter right away.

So let’s turn our attention to writing.

The first thing to do is to take all the key elements of a salesletter and break them down into three main sections, your beginning section, your middle section and your closing section.

And then you break those sections down into specific tasks.

The reason this so valuable for me as I’m writing salescopy is because if I have to start with a blank page and I gotta write a two, three or five page salesletter from scratch, that can be very frustrating and very time consuming, especially if you haven’t done it before.

But by breaking it down and saying « ok, I need to write a paragraph here about this, this and this », that’s easy for me to do.

And then, after I go through each one of these sections and tie it all together, it’s far less painful than writing it yourself.

So here’s an overview of the structure I use…

First of all, I need to write a attention grabber headline .

Headlines should state your top benefit.

After your first draft, you want to come back and spend some time on it because your headline is your most important element in your webpage because if it’s not good, nobody’s gonna read the rest of your salesletter.

So… make sure you put the time and effort in your headline.

Next is your sub-headline .

What’s the key message you want to put in it?

Your secondary, maybe third most powerful benefit that you want to communicate to your audience needs to be in your sub-headline.

Then you need your salutation . It’s always good to put « From so and so », it adds a personal touch to the salesletter.

You can put the date and the « Dear fellow struggling Network Marketer »

Then you’re gonna jump into the middle section of the salesletter.

First thing of a salescopy is we have to establish the problem .

This is where you connect with them. You talk about the problem they’re having.

Once we’ve established the problem, we then need to build credibility .

You want to position yourself as someone who knows what they’re talking about. Why should people listen to you?

Next thing you want to do is to write some testimonials .

How do you get testimonials?

You can get friends you’ve helped with their specific issues. You can ask them to write a testimonial about them and how you’ve helped them.

Testimonials will help further establish your credibility.

The next task is to write a story .

You want to talk about how you got into this.

Why did you start this website or this project?

I was frustrated, I hated spending a ton of money, my business was not growing as fast as I wanted.

Your story will build more rapport with people and really relate to them through this story that you’re telling. You want to identify with the reader.

At this point you want to say « I know how you feel »

People want to know you’re just like them. People love to listen to stories. They find it much more interesting than just sell, sell, sell.

You’ve all heard the saying « Facts tell, stories sell »

Once I’ve got their attention, I’ve built the credibility, I’ve built the rapport, now I want to go into the solution that I have.

Give them a bit of the sales pitch.

You’re going to introduce the product .

You’re going to talk about all the benefits, all the features and give an overview. You’re not gonna go into all the details but you’ll talk about why it’s so powerful.

Once you’ve gone through that high level overview, you’re then gonna take the next step and go into the finite benefits.

This is where you really want to address the key things that they’re looking for.

You want to have bullets that speak specific to each individual key points.

An easy way to do this is make a list of your features and write a benefit associated with each one of those and turn that into a bulletted list.

Once it’s done, we need now to close .

This is where we transition from the solution to buying the actual product . We tell them the price, we build the value with different bonuses added to the offer.

Before we ask for the order, we need to put a guarantee up .

It can be a guarantee where you can try before you buy or a 90 days guarantee or your money back.

The guarantee is there to take away all the risk where they have nothing to lose.

Finally, once you’ve overcome their objections, you’ve gone into the close, you want to ask for the order . We call the prospect to action.

Go here, click here, do this. If you’re collecting leads you want to fill out a form. If you want them to buy something you want them to go to the order form and place their order.

At the end you’ve got your signature .

All the best, to your success, sincerely. There’s different things you can say here.

If you want you can even put your picture there to make it far more personal and finally your P.S.

Every salesletter needs to end with a P.S. so that when people scan your salesletter they get to the bottom, it restates the benefit and it sends them right back to the top. It basically wraps everything up.

So that is the work you have to do to get your salesletter sell for you 24 hours a day.

For someone who has never done internet marketing before, it’s so much easier to have those bite sized pieces to put in place.

In online world, it’s not possible for you to personally talk to all the people who visit your website and convince them to buy from you.

So, your salescopy is your online salesperson that is going to convert your visitors into paying customers for you. Or at least, it’s going to build so much value that when you talk with your prospect he’ll be ready to buy or join on the spot.

Writing a salescopy is a science. So that’s it, you don’t need to be a pro to write copies, you don’t have to have a natural talent as long as you understand the science.

Here’s a document you can download. It breaks down the exact 15 stages of writing a salescopy and help you craft your masterpiece faster than you thought possible. Click Here To Download The SalesLetter Keynotes.

And if you want to get a copy of my personal site to use for your own company, with proven salescopy, all personalized for you, simply complete the form below:

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Popularity: 59% [?]

First off, why should you listen to your upline?

If what they’re doing to prospect works and it works for you too, then do it.

But don’t buy into the idea that you absolutely HAVE to follow their method because it has to be "duplicatable".

The entire business revolves around two activities :

1. Traffic – you want to have as many people as possible to talk to and expose your message to. Wether it’s to expose your products or your business opportunity.
2. Conversion – you have to improve your ability to recruit customers and business builders. Develop your skills to convert a prospect into an interested buyer.

Some people call these two things, marketing and communication. Others say it’s working the numbers and showing the plan.

Whatever method you use, warm market, advertising in newspapers, buying leads, generating your own leads online, etc. you need to improve on those two main activities.

If you improve your ability to generate leads (traffic or marketing) and you improve your closing (conversion or communication), you posess the ability to make fortunes.

Most training offered by top MLM companies and leaders focus on "the system". What they call the system is the tools they use and the steps they take when prospecting.

Where they fail is to teach you the fundamentals behind those tools. Your skills in communicating with your prospect can make a huge difference between sponsoring 1 out of 3 people you talk to or 1 out of 15.

Leaders go crazy when they don’t understand why you are not getting the same results they are getting with the same tools. Their common answer is "talk to more people". Or even worst, "be positive".

The fact of the matter is, talking to more people or reading a positive book will only get you more frustrated.

Soo or later, you’ll need to get effective at what you do.

Improve your marketing and communication skills and any method will work for you.

Stop focusing on the system. Using this specific DVD, sending out that brochure, promoting this website are not skills you learn. They are components of the system.

Of course you want to know what steps to take with each prospect but how you use the tools is the key if you want to play in the big leagues.

Look at the heavy hitters in your company and tell me if they are duplicatable. Most have years of marketing or communication skills.

They are charismatic, they are great communicators, they have developed methods to generate tons of leads or they have a huge network of contacts.

In conclusion, systems are great but they are not going to make you successful unless they help you develop your skills.

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Popularity: 28% [?]

Transcript:

When you start your network marketing business you are told to talk to everyone you know.

Your upline tells you that everyone want these products…

Wrong!

This strategy is the reason people chase their friends, family and co-workers trying to sell them products they don’t want.

And then they quit because they had false expectations of the business.

And when things don’t materialize as planned, you either blame it on your sponsor, your company, your products or even your bad contacts.

If you think about how things are done in mainstream business, you’ll learn that you should never ever try to sell or even worst, push and convince people to buy something they have no interest in! Yet that’s exactly what network marketers are taught to do!

You see… the Network Marketing industry IS suitable for anybody but different products or companies are not suitable for everyone.

Products are really broken down into groups. In the marketing world, people call it « niches » or target markets.

Let’s suppose your particular Network Marketing company sells women bikinis, is that suitable for the mechanic who works on cars?

It is not suitable because the person can’t familiarize with it. They can’t get comfortable with it.

So that would be a category niche.

But there’s also other niches and you need to really be aware of this and that is « product quality » niches.

I recently met a women who looked into our catalog and was interested in getting a bottle of shampoo.

When she asked for the price and I told her it’s $25, she hit the roof!

She is used to buy her shampoo for $5 at the grocery store.

It wouldn’t matter what I did, I would’ve not be able to convince her that the niche of products that I was selling that she would ever be comfortable with because she could not figure out who would be so stupid to pay $25 for a bottle of shampoo when you can get one for $5. In other words she saw everything as the same.

She could care less to look at the actual ingredients to see that there is something different about a $25 shampoo.

She just thought a shampoo was a shampoo. A car is a car.

For example, a person who buys a car will absolutely not settle for anything less than let’s say a BMW because it is a quality they expect in a car.

You can’t get that person to go out and be a salesman for Neon because the person would just feel very below themselves.

There is a group of people who will buy those products. There is a group of people who will feel comfortable selling that kind of product because it’s high class. Or… it’s cheap.

There’s some network marketing companies that go out and their whole focus is on the fact that they have a cheaper product. And so the niche or the class of people that you are going to attract are going to be those people who are always looking for the cheap price in things.

So you could go to Walmart and recruit like mad.

And if you sell a very expensive skin care, then you need to be in a very expensive area.

For example, you go to the department store and you see the lady that step up to that counter and they pay $200 for a one or two onze jar. Well there’s your market. Those people want to pay that because they want that quality.

So yes Network Marketing is for everyone but particular product lines are not.

Personally I always prefer quality. I find that when you sell a cheap product, the type of customers you attract are always looking for deals. And you have to replace that lost customer with a new one.

When you sell quality, those people are loyal, they stay on the product and keep buying because they can’t get these results elsewhere.

So the next thing you need to learn is if you sell first class products, you need to be able to design your presentation in a way that the customer understand what the product does and how it differentiate itself from everything else on the market.

Then and only then, will you have a loyal customer.

Popularity: 32% [?]

- When you do this business right, you don’t have to “hard sell” anyone.

- When you do this business right, you don’t have to beg people to join… they ask you!

- When you do this business right, you don’t have to stand on street corners passing out business cards.

- When you do this business right, you attract prospects to you

- When you do this business right, you earn money before people join your company

- When you do this business right, you are perceived as a real professional business owner and attract like-minded people.

I found the business is divided into two fundamental activities. #1 Marketing. #2 Communication.

On this website, you’ll learn how to attract people to you instead of chasing after them, and have them pay you to do that.

You may say, this sounds too good to be true. And I understand you because there’s so much stuff on the Internet today that it’s hard to believe everything that’s being told.

But think about this, attracting people to you is exactly what “mainstream” businesses do each day. You’ll just learn how to do it with your own Network Marketing business right from your home.

And when all of your marketing is said and done, it’s your ability to connect and communicate with your prospects that will ultimately determine your success.

You can only hide behind an autoresponder for so long. If you want to build a downline, you’ve got to get on the phone and connect with people. Remember, they’re ultimately joining YOU, because they feel that you can help them achieve their goals.

Once I figured that one out and created a step-by-step plan of how to master communication, I went on to create a marketing campaign to attract prospects. After implementing a few strategies, I press the button and …

Boom my leads started flowing in

All of a sudden, I just couldn’t believe my eyes! People started contacting me !

Seriously, so many people were suddenly visiting my site each hour, and I started receiving so many emails, that I had to stop my operations!

Yes, I had too many people to talk to! Can you believe that??? A few hours earlier, I was stuck calling people who didn’t show much interest. Now THEY were calling me! I had to start filtering out those I really wanted to work with from those I didn’t. I began to feel what it was like when they said “it’s not the quantity but the quality of the people you work with.” Before that event, I was ready to sponsor the first one who showed interest. You don’t see that in “mainstream” business. When you post a job offer, you interview different candidates before investing time and money into training a new person.

Well, you can imagine I was ecstatic! The joy you feel inside is indescribable. FINALLY !!!

The first days were so exciting! I was smiling all day long, I just couldn’t believe it was finally working! I’m telling you, you must live this, it is an awesome feeling to reach success after trying and trying for years! I don’t know what matters most at that moment, is it seeing the results of my marketing efforts, or the pride of success? Whichever, it is something that not many people experience in their life!

Let’s get you going on the same path and make this the start of something big because Network Marketing is such a simple business when people come to you and you are able to demonstrate your ability to help them.

You’ll wonder why your sponsor had you struggle so much. They’ll be on your training calls soon!

Yours in success,

Stephane Page

Popularity: 35% [?]