Popularity: 52% [?]

MLM success stories are looked at as heroes. Are they really? Or are they just following on the same path you are? What if you knew you are one stage away from total success? From reaching all of your dreams, living the lifestyle and having all the money to do the things that are important in your life?

Last year I learned a valuable lesson in my network marketing career as I learned to surf behind a boat. But before I tell you about my experience, let me tell you where I got my understanding of the learning process. It comes from the “ Conscious Competence ” learning model.

It is not clear who originated the very first ‘conscious competence’ learning model. Various modern authors are named, but sources as old as Confucius and Socrates are cited as possible earliest originators. But the model clearly explains the 4 stages you go through in your business. Not understanding these stages is the fundamental reason for the failure of a lot of training and teaching in the network marketing industry.

Now back to my surfing experience…

Each summer I would go on the lake and watch people surf and do wakeboarding. It looked so easy. I was at the ‘Unconsciously Incompetent ‘ stage (this is the fantasy stage – ‘Oh, I can do this, I’ve done snowboarding, surfing doesn’t look too hard’).

Next thing you know, my brother calls me and says “Stephane, come over I just bought a surf, let’s go try it.” That second stage is called ‘Consciously Incompetent ,’ (This is the reality stage: ‘Oh my God, what have I gotten myself into – this is so much harder than I thought.’).

If you are a visual, watch this short video below, you’ll have a good laugh… or pitty for me

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Popularity: 100% [?]

Have you ever wondered why some people sponsor 8 out of 10 people they talk to while others can’t find a single prospect interested in their offer?

One of the most important skills to master in this business is how to communicate in a way that gets your prospect to immediately want to join your company or buy your product.

Communication happens in different formats. It can be person-to-person, through a video, through a salesletter. But the structure of your presentation is always the same if your goal is to get an excited prospect anxious to buy from you.

Let’s talk about your salescopy here but keep in mind, the format is the same for a video, an audio or a one-on-one presentation.

Your salescopy is your hard working sales person. Without it, you’re not gonna get very far.

It’s very frustrating because I find people who spend more time on their website design, or on driving traffic and they neglect their salescopy because it’s not as fun.

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Popularity: 91% [?]

First off, why should you listen to your upline?

If what they’re doing to prospect works and it works for you too, then do it.

But don’t buy into the idea that you absolutely HAVE to follow their method because it has to be "duplicatable".

The entire business revolves around two activities :

1. Traffic – you want to have as many people as possible to talk to and expose your message to. Wether it’s to expose your products or your business opportunity.
2. Conversion – you have to improve your ability to recruit customers and business builders. Develop your skills to convert a prospect into an interested buyer.

Some people call these two things, marketing and communication. Others say it’s working the numbers and showing the plan.

Whatever method you use, warm market, advertising in newspapers, buying leads, generating your own leads online, etc. you need to improve on those two main activities.

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Popularity: 28% [?]

Transcript:

When you start your network marketing business you are told to talk to everyone you know.

Your upline tells you that everyone want these products…

Wrong!

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Popularity: 70% [?]

- When you do this business right, you don’t have to “hard sell” anyone.

- When you do this business right, you don’t have to beg people to join… they ask you!

- When you do this business right, you don’t have to stand on street corners passing out business cards.

- When you do this business right, you attract prospects to you

- When you do this business right, you earn money before people join your company

- When you do this business right, you are perceived as a real professional business owner and attract like-minded people.

I found the business is divided into two fundamental activities. #1 Marketing. #2 Communication.

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Popularity: 23% [?]

Watch the moment Liverpool Street Station danced to create this special T-Mobile Advertisement.

In any given area of your life, you will see a gap between some degree of success and total achievement of a worthwhile goal. The gold medalists are good examples. That difference can be measured by what we call “momentum”.

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Popularity: 44% [?]