A lot of people have asked me how do I present complicated scientific information about how to sell nutritional products to my prospects.

The answer is I don’t… Most of the time.

Let me explain…

If your product provides a solution to a particular problem, it’s easy to tell the story of that product and tell them it’s helping a lot of people with “energy” for example.

But when your product influence how you age for example, this is hard to understand. And what’s hard to understand is also hard to believe.

Have you ever heard the saying “People tend to criticize and ridicule what they don’t understand”?

Well, if that’s the problem you have with your product, you need to bring clarification.

You see… people go through different phases before they make a decision. They go from AWARENESS to EDUCATION to RESPONSIBILITY.
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First off, why should you listen to your upline?

If what they’re doing to prospect works and it works for you too, then do it.

But don’t buy into the idea that you absolutely HAVE to follow their method because it has to be "duplicatable".

The entire business revolves around two activities :

1. Traffic – you want to have as many people as possible to talk to and expose your message to. Wether it’s to expose your products or your business opportunity.
2. Conversion – you have to improve your ability to recruit customers and business builders. Develop your skills to convert a prospect into an interested buyer.

Some people call these two things, marketing and communication. Others say it’s working the numbers and showing the plan.

Whatever method you use, warm market, advertising in newspapers, buying leads, generating your own leads online, etc. you need to improve on those two main activities.

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When you attend a large mlm seminar, you can't help but feel that you are on your way to the top of the compensation plan. Mingling with top income earners and making friends is going to help you more than all the training you can get.

New techniques are used to build the business today mainly involving the internet. But one fact has remained constant: This business is still fundamentally built on belief– belief in the industry, the company , the products and more than anything else, belief in yourself and your ability to do it .

Events are designed specifically to instil in the prospect the confidence that their success is a foregone conclusion.

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